Our Portfolio

Strategic Dashboard

We supported the setup of a multi-source reporting project for a major FMCG organisation. This involved integrating data from across Marketing, Production, Sales and R&D, spanning multiple global markets. The final deliverable was a centralised dashboard providing organisation-wide access to key KPIs and performance drivers, enabling a consistent view of business performance across product categories.

Maximising Marketing Effectiveness

We worked as a key partner for Marketing Consultancy, RedRoute International, to provide econometric analysis for several end clients across a wide range of industries, including FMCG, Online Insurance and Air Travel. Projects typically looked at the impact of Marketing Spend and Sales throughout time to optimise ROI across Media Channels (including digital), different products, time periods and regions.

Using econometric techniques, we assessed the impact of key marketing variables on our client's sales and brand equity. Using this knowledge, we made recommendations on optimising the ROI of marketing spending by using different Media Channels (including digital), different products and different times of the year.

Market Assessment

We analysed continuous market data within the European soft drinks sector to identify key trends across brand portfolios and competitor products. Analysis included market share, pricing, promotion and distribution, supporting insight into competitive positioning and market dynamics.